31 July 2014


Everyone that knows me and is fond of my blog, knows that I'm very pro Nigeria and love to embrace Nigerian designers (new and old) and indigenous Nigerian makeup brands. I feel as a country we have so many talented individuals in the fashion and beauty sector that need to be acknowledged and put on different platforms to showcase their talent and products.

Today I want to acknowledge House of Tara, which is one of Africa's leading beauty brands. They have launched a fabulous bright and bold "colour burst' campaign, which has come brilliantly in time for summer. This campaign showcases just how well, women of colour can wear bright coloured makeup confidently and beautifully.

The House of Tara brand owned by Tara Fela-Durotoye, used Banky W's song Jasi to display their beautiful models rocking their 'colourburst' range. It is a visual campaign which celebrates the variety and versility of the House of Tara product line. The new line showcases four different looks, each one representing a different personality and style of makeup. Check out the video below!

Brand Manager of House of Tara, Temi Akingbe said "The ColourBurst campaign has been a few months in the making and was really a combined effort of everyone at House of Tara but most especially the talented makeup artists. We are extremely proud of the campaign and it shows how far the Makeup Industry in Nigeria has come because this clearly rivals any international standard. Most importantly, we wanted to compare the vibrancy of our product line and for everyone to have fun with it!"  

Hope you enjoyed the wonderful visuals from House of Tara. Also check out the full Jasi song by Banky W, if you haven't heard it already. I remember listening to it non stop when it came out.

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